Categories
Linkblog

Tim Cook: „Great desktops” are coming

Tim Cook in a leaked internal message that TechCrunch’s Matthew Panzarino got his hands on:

The desktop is very strategic for us. It’s unique compared to the notebook because you can pack a lot more performance in a desktop — the largest screens, the most memory and storage, a greater variety of I/O, and fastest performance. So there are many different reasons why desktops are really important, and in some cases critical, to people.

The current generation iMac is the best desktop we have ever made and its beautiful Retina 5K display is the best desktop display in the world.

Some folks in the media have raised the question about whether we’re committed to desktops. If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.

Goes well with this gem from earlier today:

Categories
Blog Linkblog

MacBook Pro Launch: Perplexing

Jean-Louis Gassée about the MacBook Pro launch:

With both the RAM limitation and “donglegate” we see self-inflicted wounds, a puzzling lack of storytelling by a company that has a long history of controlling the narrative. Apple was forced to react with labored explanations and admission-of-guilt price cuts days after the late October launch. Experienced Apple executives violated a cardinal rule of selling: Don’t let the customer discover the problem. No product is perfect, so tell it all, tell it now, and tell it yourself. If you don’t, your customers — and your competition — will tell it for you.

He has too many valid points to quote. And while I still think that the 2016 15″ MacBook Pro is still the best computer I’ve ever owned, the battery life leaves a lot to be desired.

No matter what I do, I barely get more than 5 hours on a machine that Apple promises „up to 10 hours wireless web” or „up to 10 hours iTunes movie playback”. It’s nowhere close to those numbers. And that’s me just using Safari, Tweetbot, Slack, iTerm and/or iA Writer.

And today Apple officially released macOS Sierra 10.12.2 (which I’ve been testing for many weeks now). They „fixed” the problem by removing the remaining time indicator for the battery. Apple’s reason to do so is that it wasn’t accurate.

Interesting how this wasn’t an issue for all the years where the actual battery life was in line with Apples numbers. Also: the reported remaining battery life on my MacBook Pro seemed okay to me – it’s just that it’s not anywhere near Apple’s claims.

Here’s a quote from Marco’s post about it:

Or to quote John Gruber:

This is like being late for work and fixing it by breaking your watch.

Oh, and in case you still want to see the remaining time: you can either use Activity Monitor or iStat menus:

Categories
Blog

Adobe Photoshop CC with Touch Bar support is out now

Photoshop CC (2017.0.1) now supports Touch Bar on the new MacBook Pro. The free update is available through Adobe’s Creative Cloud.

Edit: Here’s the official blog post detailing all the things.

Categories
Blog

Apple AirPods are available for purchase now

Apple’s AirPods are – after a bit of a delay – now available for purchase. Just like John Gruber announced on his latest The Talk Show last weekend they started selling this week – to be precise, this morning Pacific time.

If you ordered within the first hour your AirPods were shipping in time for Christmas, now the delivery date is December 29th a few weeks out.

Categories
Linkblog

Nintendo’s Super Mario Run will require an internet connection

Interview with Shigeru Miyamoto at Mashable:

I learned today that Super Mario Run requires an internet connection to play. What’s the reason for that? Are there any thoughts about an offline mode?

For us, we view our software as being a very important asset for us. And also for consumers who are purchasing the game, we want to make sure that we’re able to offer it to them in a way that the software is secure, and that they’re able to play it in a stable environment.

[..]

Just to be clear: When you say “security,” you mean the risk of piracy, right?

That’s correct.

I think I just lost interest in spending these 10 Dollars.

Categories
Blog Linkblog

Best Buy vs. The Apple Store

Jason Fried at Signal v. Noise:

But in the last few years, the stores have really turned me off. I don’t like stepping into them. They don’t make me feel welcome — rather they make me feel like I need a good reason to be there. Of course I have a reason to be there, but I don’t like the fact that I have to declare it upon entry.

At the door you’re often met by a bouncer who asks you what you need and then directs you here or there. “Please wait by that table over there for a guy with glasses and a blue shirt.” And so you go, awkwardly waiting. Not sure if you can leave your station, lest you miss your opportunity to talk to who you were directed to talk to. Then what?

I find the stores packed with so much Apple staff that you often have to break up a conversation between two staff members in order to ask a question. Now I feel like I’m interrupting someone just to buy something.

This is the second time I’m hearing complains about the Apple Store experience in the past few weeks. Previously Casey Liss on ATP #197 made some other remarks about the whole shopping experience at Apple.

His point was about the lack of a separate checkout area, as in you can’t line up in an obvious, well, line to pay for something. This results in a random crowd waiting for someone to serve you.

Sure, the Apple Store app in certain circumstances can make that experience easier, but that’s not always an option.1And you feel like a thief the first few times using it and „just walking out” with a thing.

Sometimes the lack of friction will add more friction somewhere else. Apple removed the dedicated checkout areas and the wait in a line, but what you get in return is an uncomfortable feeling while waiting for a person to finish helping someone else.

References

References
1 And you feel like a thief the first few times using it and „just walking out” with a thing.
Categories
Linkblog

An oral history of ‘Get a Mac’

Douglas Quenqua at Campaign US:

To mark the 10-year anniversary, Campaign US asked members of the creative team, the crew and the actors to share the untold stories of how the campaign came to life. What follows is their recollections—inconsistencies, errors, biases and all—lightly edited and condensed for clarity.

Remember the ads with the „dorky PC” and „hipster Mac”? Here’s some compiled history how it all came to be. Can’t believe it’s been more than 10 years since they first aired (2006 – 2009).

Categories
Linkblog News

Alto’s Odyssey is coming in 2017

Can’t wait!

Categories
Linkblog

Milking the iPhone

Neil Cybart at Above Avalon:

It feels like cracks are forming at Apple’s edges. The company is straining to push out hardware updates. Supply issues are getting worse. Apple is reportedly moving away from selling beloved products like stand-alone displays and wireless routers. Meanwhile, Microsoft, Amazon, and Snap are gaining buzz with new niche hardware while Apple appears to be hanging back and resting on its laurels.

Something feels off with Apple, and the blame is increasingly pointed at Tim Cook. I suspect these feelings are a result of Cook betting now is the time to milk the iPhone. Apple is doubling down on the iPhone to build one of the world’s most formidable tech ecosystems, and few are taking notice.

Keep reading.

Categories
Blog

One more thing about USB C and the new MacBook Pro (and its charger)

There have been a few debates about the new MacBook Pro and its new charger. Unlike the previous models the new charger doesn’t have the little wings on one side to coil up the thin charging cable that connects to the MacBook.

But, at the same time, the new brick disconnects completely from that cable. This way you don’t have to coil it around the charger anymore. You just unplug both ends of the cable and coil it up 1Over/Under please like any other cable. This reduces the stress on the cable that many have seen when wrapping it around the old-style power brick.

The detachable cable means it can also be replaced separately from the power brick. This of course also gave Apple the opportunity to make that whole thing even more expensive. Aside from the now missing AC extension cable that used to come with the MacBook 2Let’s tack on another $19 to that $3000 MacBook, you now have to buy two separate parts if you want another whole power source; for example one for work and another one for home.

Before the recent update you only had to get the $79 power brick 3In case of the 15″ MacBook Pro. Now it’s a different $79 brick plus a $19 USB-C Charge Cable (and another $19 if you want that extension cable).

In other words, it’s now like this:

Yes, it got more convenient 4Some think it’s actually less convenient because they now can lose or forget another piece with the detachable cable, but it also got – once again – more expensive.

References

References
1 Over/Under please
2 Let’s tack on another $19 to that $3000 MacBook
3 In case of the 15″ MacBook Pro
4 Some think it’s actually less convenient because they now can lose or forget another piece