Some companies are known to be slow. In Germany – and I guess mostly everywhere around the planet – it’s often those big guns that need some time to get into and understand new tools. In the case of podcasting the ZDF, one of those generally slow companies, got it very fast and used the new instrument. Other members of the old media don’t get it although some people are trying to push them into the right direction. Where’s the problem?
It looks like Mark Yoshimoto Nemcoff got it right: “Hey big media, get ready for the co**punching you deserve!”