It makes no sense at all to name the next phone “iPhone 5” →lmnt.me/u/iphones.jpg
— Louie Mantia (@mantia) July 23, 2012
Indeed “iPhone 5” doesn’t make sense at all, that’s not news. Also, it’s not about schooling some tech journalists as much as it is about schooling readers. The problem we see over and over again are people on the internet searching for the next iPhone model and they tend to use “iPhone 5” over “new iPhone” (or even “next iPhone”).