Vic Gundotra on the Official Google Blog:
Maybe you’re watching a movie trailer, or you just heard that your favorite band is coming to town. In both cases you want to connect with them right now, and Direct Connect makes it easyâ€”even automatic. Just go to Google and search for [+], followed by the page you’re interested in (like +Angry Birds). We’ll take you to their Google+ page, and if you want, weâ€™ll add them to your circles.
Google+ Pages was an obvious enhancement that had to happen eventually. The bigger thing I see here is the “+[brand, company, organization, movie, artist, etc.]” search operator for Google. If anyone has been wondering if Google was going all-in, now you know. They are putting Google+ even deeper into their biggest entity: Google Search. They are trojan-horsing Google+ into the most prominent Google service.
Some weeks ago people have started wondering where the + search operator went, now we know. One more thing Google finally has to figure out is what to do with all those +1’s people keep pushing and essentially don’t do anything today, besides increasing some counter.